If Oceans Die, We Die
Who is Cyrill Gutsch
Cyrill Gutsch, an award-winning designer, based in New-York City, he was inspired to set up Parley for the Oceans when he met captain Paul Watson, an activist for marine conservation, co-founder of Greenpeace and the head of the world’s most active marine non-profit organisation the Sea Shepherd Conservation Society.
Parley for the Oceans
Paul Watson has spent much of the last 40 years out on the open water ferociously defending ocean species and their habitat.
Watson was arrested at Frankfurt’s Flughafen airport and he was risking a life in prison to defend whales, Cyrill Gutsch was polluting and pillaging marine ecosystems irreparably through design work he didn’t understand the consequences of. He realized he wanted to do something to help save the environment.
« I left that day with a promise to dedicate my life to the oceans » Cyrill Gutsch
Overnight, Cyrill Gutsch founded Parley for the Oceans, a collaboration space where creators, thinkers and leaders from art, film, music, fashion, technology and science partner up with major brands and environmentalists come together to raise awareness for the beauty and fragility of our oceans and collaborate on projects that can end the destruction of the magic blue universe beneath us : Our Oceans, and conserve and protect them in the future.
The VIP with Cyrill Gutsch
Now Cyrill Gutsch is on a mission to show how business can be done differently, how big brands can respect the oceans and still make a profit. Parley for the Oceans hosts presentations and talks with the likes of David LaChapelle, Pharrell Williams, Julian Schnabel, Vivienne Westwood, Stella MacCartney, Nicolas Hulot or Fabien Cousteau to disseminating information and raising the profile of marine conservation.
How to solve the problem
“Plastic is a design failure, it never dies and if oceans die, we die” Cyrill Gutsch says. Each year eight million metric tons of plastic waste that enter our oceans, a quarter of a million tons of plastic is floating in the oceans. Invisible to the human eye, plastic is broken nano-plastics, filling the oceans with layers of plastic soup. The scientists predict that by 2025 all the coral reef ecosystems in the world will be gone and expect to see the majority of sea life extinct in 6 to 16 years. The humanity doesn’t forget that Oceans constitute over seventy percent of the earth’s surface and plays a critical part in maintaining a stable climate on earth, in large part for its role in absorbing excess carbon emissions and regulating the earth’s temperature.
« Plastic is a design failure » Cyrill Gutsch
“We had over five hundred collaboration requests from companies, but over ninety percent were bullshit,” Cyrill admits. The first true collaboration started with Enter Raw for the Oceans, a partnership between denim-brand G-Star Raw and Bionic Yarn, founded by hip-hop artist Pharrell Williams, to turn ocean plastic into denim with a purpose.
After a two-year search Cyrill Gutsch finally found his dream partner in Adidas. With Parley for the Oceans, the Adidas sportswear brand implement a long-term partnership program to supports Parley for the Oceans in its efforts in communication and education, R&D, direct action and eco innovation and unveiled an innovative footwear concept based on a 3D-printed midsole made out of ocean plastic. The concept shoe consists of an upper made with ocean plastic content and a midsole that is 3D printed using recycled polyester. Together Adidas and Parley for the Oceans will implement a long-term partnership program.